Local roots, global reach: a fireside chat with Viktoria Siniavskaia, Believe EMEA President

In an increasingly global and competitive music market, how can independent artists and labels build sustainable careers while preserving their creative identity? As technology reshapes music distribution, audience engagement and the way talent is discovered and developed, the ability to combine local expertise with global opportunities is becoming a defining factor for success.
In this fireside chat, Viktoria Siniavskaia, newly appointed President EMEA at Believe, shares her perspective on the evolving music business and both opportunities and challenges shaping artist development across Europe, the Middle East and Africa. From empowering independent talent and navigating diverse markets to leveraging technology and building long-term growth, the conversation will explore the strategies defining the next chapter of the global music industry.

With:
Viktoria Siniavskaia – EMEA President, Believe

Host:
Marta Cagnola – Radio 24 – Il Sole 24 Ore