The Year of Superfans: Evolution of a Musical Phenomenon

In an era where fan engagement drives the music industry, superfans have become one of the most influential phenomenon generating lasting impact. This panel will explore the rise and evolution of this super loyal group, examining how their passion and loyalty are transforming the music landscape. Industry experts will discuss the impact of superfans on artist branding and revenue streams, along with the new strategies artists and labels are using to engage these dedicated audiences, reshaping the future of fan-artist relationships.

With: Eleonora Bianchi, Digital Service & Consumption Director, Universal Music Italia, Paola Catò, Director of Streaming & Partner Development, Sony Music Entertainment Italy, Jordan Gremli, Head of Product, Songkick, Warner Music Group, Ester Gazzano, Head of Consumer Marketing, Europe, Spotify

Host: Clémentin Diard, CEO Your Music Marketing (Y2M)